Southwest Attacks Frontier in Denver

Now that Southwest / AirTran has won the battle with Frontier in Milwaukee, the next battle will be fought in Denver.  And it appears Southwest is looking to win the war in Denver by poaching Frontier’s most valuable customers.  I, like most other Rapid Reward members in Colorado I suspect, got this email today:

“We have an exciting opportunity for Colorado Rapid Rewards Members who have tier membership in Frontier EarlyReturns®!  From now through August 31, 2012, EarlyReturns Ascent or Summit members can get complimentary Rapid Rewards A-List Membership!  And as an added bonus, we'll even give you complimentary AirTran Airways® A+ Rewards® Elite status.  That means you can gain elite status in two frequent flier programs!”

Southwest Status Match Offer

Southwest wants to eliminate competitors.  That’s why they purchased AirTran and are dismantling it.  Next on their list is Frontier, an airline without a strategy or deep pockets.  It is an easy target.  Southwest doesn’t want to agitate United in Denver because UA will go broke to defend the Denver hub and the airline’s customers don’t overlap well.  Frontier can’t afford competition and their low cost customers can very easily become Southwest’s.  Look for Frontier to return fire; they can hold off Southwest in the short term, but are doomed if Southwest lays siege to Denver.