EBACE13 Closing Thoughts

The EBACE13 conference is an amazing production. Almost 700 exhibitors attended with displays ranging from small to gigantic. There seemed to be a large corporate entertainment aspect to the event, the show was much more than a venue for buyers and sellers to mingle. I frequently thought about how to calculate the ROI on an event like this, it seemed like a roll of the dice because in some cases one sale would make it all worth while. It was a very impressive event for a depressed industry, I can't wait to see what it will be like when economic conditions improve.