Spirit Airlines Educates Potential Customers

Spirit Airlines just launched an outstanding marketing campaign focused on educating potential customers about how flying Spirit is different than other carriers.  The campaign called Spirit101 is a response to their industry leading (though still rather small) complaint count.  Spirit explains the unbundled fare idea to better set expectations for first time Spirit customers.  Only a cramped seat and a small personal item are included in the ticket price, so customers need to expect fees for optional extras.  Setting this expectation well in advance will change customers' mindsets and should reduce complaints while providing an experience that meets expectations.  Enjoy the video below and learn something about Spirit Airlines too.