Free First Class Upgrade Offer

Dear Mr Bussa,

There’s still time to upgrade from Club World to First for free. To enjoy this one-way offer, simply book an eligible Club World return flight before 26 June 2015.

We look forward to welcoming you into the exceptional calm, comfort and dining of First — for free. 

Offer Not Valid on the 787 - No First Class Seats On-board

That's awfully nice of British Airways. It's also sneaky, because they only upgrade half the trip, so you'll have a recent reminder of the perils of business class. In the 80's and 90's, British Airways offered free Concorde upgrades to regular first class flyers. It was an effective program that got people hooked on supersonic transport. This is a modern evolution of that idea, but less fun.