Now that Southwest / AirTran has won the battle with Frontier in Milwaukee, the next battle will be fought in Denver. And it appears Southwest is looking to win
the war in Denver by poaching Frontier’s most valuable customers. I, like most other Rapid Reward members in
Colorado I suspect, got this email today:
“We have an exciting opportunity for Colorado Rapid Rewards
Members who have tier membership in Frontier EarlyReturns®! From now through August 31, 2012,
EarlyReturns Ascent or Summit members can get complimentary Rapid Rewards
A-List Membership! And as an added
bonus, we'll even give you complimentary AirTran Airways® A+ Rewards® Elite
status. That means you can gain elite
status in two frequent flier programs!”
|
Southwest Status Match Offer |
Southwest wants to eliminate competitors. That’s why they purchased AirTran and are dismantling
it. Next on their list is Frontier, an
airline without a strategy or deep pockets.
It is an easy target. Southwest
doesn’t want to agitate United in Denver because UA will go broke to defend the
Denver hub and the airline’s customers don’t overlap well. Frontier can’t afford competition and their
low cost customers can very easily become Southwest’s. Look for Frontier to return fire; they can
hold off Southwest in the short term, but are doomed if Southwest lays siege to
Denver.